Meet Santa’s Magic Chimney – the enchanting elf-sized fireplace. Santa got tired of squeezing down real chimneys… so he built a Magic one — a glowing portal straight to the North Pole.
Now your family can join the story. Place it in your home, decorate it with treasured crafts, hang your stocking on it, put out your Santa snacks and watch the magic come alive through laughter and moments that glow with wonder.
Because every child deserves to feel Christmas, not just see it.
A lounge? A cosy hallway. You’ll find out from the 8th December. Once placed the portal opens to the sky to help carry your letter and allow Santa’s visit.
Don’t move it, or the Jingles may fall out!
Watch as they gasp when they see it and realise it was sent especially for them from Santa.
The moment it begins — paper, pencil, and quiet excitement. Their words tumble out, full of hope and sparkle. Now watch as they post their letter through the flames. Quick! Run outside or peer through the window… watch as it flies through the sky.
The house softens – milk poured, cookies are chosen, a carrot placed and lights twinkle.
The world feels still, and you realise… this is what a real Christmas is meant to feel like.
Dreamt up on a quiet winter’s night by a teacher who built this for her own family.
It changed how she did Christmas forever. With a belief in slowing down and making magic tangible, she created Santa’s Magic Chimney – North Pole gateway that gave her children that wide-eyed sparkle you never forget.
For years, it’s been her family tradition. Now it can be yours.
Your new family tradition that brings Christmas to life is available to order now. Limited run being posted out from December 3rd.
Box includes:
– Santa’s Magic Chimney with Soft Felt Fireplace
– Letter to Santa pack – including 5 Blank Letters, festive pencil, 3 envelopes, 3 stamps and 3 letter seals.
NEW! Limited Edition Accessory Pack available to add to your order – includes tree lights (battery operated), stocking, stocking hook, milk bottle and plate
Perfectly sized for little believers – child-height and easy to decorate together.
Solid FSC Sustainably sourced eco wood: Solid Paulownia wood (one of the most eco friendly woods in the world). Vegan felt. .
60cm h x 68cm w x 25cm d
Self-assembly required
Safety-assessed and tested to UK standards.
For decorative seasonal use only.
Wipe clean with a clean, dry cloth.
Keep out of reach of young children when unsupervised.
This is not a toy.
SKUSMC111
UK Mainland Delivery is within 3-5 days from the 1st December. All pre-orders will be processed after 1st December.
By Skylar, Naveya and Matilda 10th December 2023
By Claire 3rd Jan 2025
By James & Lila 28 Dec 2024
By Sarah 5th Jan 2025
Hundreds of parents have placed their Chimney, activated the magic, and shown us what wonder truely looks like. Because this isn’t about buying a decoration — it’s about choosing belief. Join families everywhere who slow down, switch off, and share that wide-eyed sparkle.
The Official Santa’s Magic Chimney Activation Day is on Monday the 8th December 2025 where ‘Santa places it in your home’. Order now so the elves can begin preparing your chimney to deliver in time.
Starting on The Official Santa’s Magic Chimney Activation Day – Santa shares a secret broadcast just for true believers.
Sign up (it’s free – no purchase required)
Each day:
Can you and your children help Santa fly?
